The finished animation helped to show how Network Rail Property nurtures environments that support small businesses. Delivering that message in a human and down-to-earth style only strengthened the core message.
The animation and the thinking behind it were featured in trade magazines Design Week and The Drum, helping to spread the message well beyond its core audience.
“We loved the idea of bringing our key messages to life through animation – and the story Clinic created perfectly captures the benefits our iconic arches offer small local businesses. It was important that we had something that could work across a number of channels and we’re very pleased with the results.”
Head of Marketing and Communications, Network Rail Property