Viewed in a total of 194 countries, the film has been viewed more than 42,000 times on YouTube. This innovative approach to a launch was featured on blogs and news sites around the world, including Marca, Hypebeast and Bleacher Report.
On Facebook, the video reached around 50,000 users and collected approximately 2,000 interactions such as likes, comments and shares.
“A completely unscripted conversation between father and son felt like the right approach and the tender results have all the authenticity that we had hoped for.”
Global V P Marketing, Umbro