Barclays

The Power of Premier

Unleashing the joy

Challenge

Remind Barclays Premier Account customers about the wide range of rewards that come with the account and encourage them to make the most of them. These rewards are often overlooked because they are automatic – customers don’t need to sign up for them.

 

Idea

“The Power of Premier” told a broad story about the everyday joy that using these rewards brought to customers’ lives and their everyday routines. Individual rewards took a backseat to the more powerful emotional message and to the idea that customers already had this power – they just had to start using it.

Outcome

This was an opportunity to bring a fresh approach to the Premier brand and demonstrate a real understanding of its customers’ lives.

Across social channels and in a range of video, still and typographic formats at The O2, the campaign gave Premier customers a compelling human reason to find out about and use their rewards.